La Perla is celebrated for its sophisticated, sexy. and beautifully designed and crafted lingerie. The company was founded by Ada Matsotti, an Italian artisan skilled in the tradition of handcrafted Italian corsetry, in 1954 when she opened a small boutique in Bologna. She combined her impeccable craftsmanship and understanding of women's bodies to fulfill their growing desire to possess undergarments that were not only functional but also beautiful and alluring. The continuous dedication to artisanship, fine quality, and to women's needs and desires has transformed the small Italian boutique into an internationally beloved brand.