Joovay is a women's boutique offering merchandise that can't be found in the typical mall shopping experience. We have been in business for 29 years, first in New York's SoHo selling exclusively lingerie.

When we moved to Rhinebeck, NY, our selection expanded to include clothing and accessories. Joovay is known for its unique selection of luxury merchandise and essential basics.

Service is an important aspect of our store and we strive to meet and exceed the expectations of our customers. We see every shopper as unique and try to find that truly special item for every occasion. Gift wrapping is available for all purchases. We hope you will stop by and visit us soon!